The Design of Free Wireless Framework for Triple-win Mobile Advertising

摘要

Mobile devices (e.g. PDAs, smart phone, e-books, and vehicle phone) are becoming more and more popular in recent years. However, mobile broadband subscription rate does not grow as well. Part of the reasons is due to the high payments requirement for broadband subscriptions. Chang and Huo [2] proposed a triple-win mobile advertising framework to benefit the telecommunication provider, the advertisers, and the subscribers at the same time.In this paper, we first design a wireless framework for triple-win mobile advertising framework to provide subscribers with Internet access through firewall control. Second, we discuss how to obtain subscribers' information need in order to enable personalized ad matching. Third, we use system capacity tool to test the wireless system to allocate an appropriate number of wireless base stations and subscribers with a firewall server in order to avoid network breakdown due to system overloading. Finally, we take an university as an example to deploy the mobile ad agent platform to offer freshmen and visitors with campus information and university campaign to build a friendly campus life.